Human Shield project

Brand: "Domestos" is a household cleaning range which is bleach focused.

Integrated Campaign

About: In Mexico City, the drug war takes the lives of thousands of people every year. Mexicans fear the consequences of speaking out and an unwritten law of silence is pervasive. 

That’s why Domestos created The Human Shield Project, a secure way for Mexican people to finally be able to speak out and make that first step towards cleaning up the city.

Award: D&AD - NEW BLOOD AWARDS - INBOOK