TIMES. THEY’RE CHANGING

Brand: Easyjoint

Brand Strategy / Identity / Branding / Packaging / Advertising 

About: Italian company which offers products with THC concentration between 0.2% and a maximum of 0.48%, in accordance with the maximum 0,6% allowed by law. This represents a nice revolution in the cannabis market, since the products offered do not have any psychotropic effect, but rather produce relaxation in those who consume them.

Through the visual identity (away from the icons and symbols that we visually associate with the cannabis world), it is intended to reach a different type of public by inviting them to consume from an activistic, friendly and calm perspective.

Produced at: Entretanto