Imaginary Friend

Brand: Seat

TV Campaign

About: The TVC revolves around the close relationship between a father and a son who has an imaginary friend. The design and technology of the model are central to the story as they help to strengthen the bond and mutual understanding between the father and son under the concept Kid Approved Technology.

Produced for: Spain and Germany in September, and later in other countries where the brand is present.

Produced at: LOLA MullenLowe