Sketch backs

Brand: IBM

Digital Campaign / Illustration

About: In honor of the 42nd anniversary of the UN Environment Program's World Environment Day on June 5th, IBM People For Smarter Cities hosted a live sketching event in real-time on Twitter @P4SCities. Users were asked to tweet their ideas to make cities—big and small—smarter, these were then transformed into sketches and taglines.

Produced at: Ogilvy Paris